For iGaming operators, B2B suppliers, affiliates and their investors

Senior iGaming advisory, board seats and fractional leadership.

Led by Farzad Peyman, with specialist partners brought in per mandate.

150+years of combined experience across the partners
20years of personal experience in gaming and gambling, B2B and B2C
1,000+management & investment decks reviewed
20+senior iGaming practitioners across marketing, regulation, licensing, transactions, payments, product and technology
The Group

One practice, three ways in.

Peyman & Partners is the front door. Advisory, intelligence and capital sit behind it. Engage through whichever fits what you need right now.

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Advisory & directorship

Peyman & Partners

Board seats, interim executive mandates, M&A, regulatory strategy and licensing, restructuring, and full-lifecycle-to-exit advisory for operators and B2B suppliers.

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AI-native investment diligence

DeckCount.ai

Scores iGaming investment decks against a rubric built on 1,000+ decks reviewed across the partner network, covering regulatory posture, unit economics, valuation and red flags.

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Direct investment & venture studio

88mph Holdings

Direct investment, capital and resource for gaming businesses at any stage, where there is synergy with the group and the businesses it has already backed. Also a venture studio, supporting early-stage iGaming alongside environmental and longevity projects.

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Farzad Peyman, principal of Peyman & Partners

Farzad Peyman and the partners

Farzad Peyman has spent 20 years in gaming and gambling as a CEO, CFO and board director, across B2B and B2C. He has access to an array of specialist partners covering all the subsectors of the industry.

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